About Us

​​​​​​​From the moment you walk through the door of Bill French Jewelers, you know you are not in a large department store chain or mall-type jewelry store.

You will discover the value of an independent home-grown jeweler who services Copperas Cove, Fort Hood, Killeen and Harker Heights. He is more interested in offering customers extremely unique merchandise and superior service than in large mark-ups!

Bill French grew up in Copperas Cove, and prides himself in the delivery of excellent customer service. He is as happy to see someone who just needs a new watch battery as someone who wishes to purchase an exquisite gift.

Bill prefers to generate business the old fashioned way... by delivering excellent product and service at an affordable price that will make customers anxious to share their experience with friends and family.

Don't let this home-town image fool you. The merchandise is as unique as any you would find in Paris, New York or Los Angeles, but without the "big city" prices! Caro 74, Galatea, Barkev's, Valina and Colore are just a few of our manufacturers of fine jewelry that will keep you coming back.